The Honda 'How Curious Are You?' campaign is asking consumers to take a second from their busy schedules to learn something new. Centered on the tagline, "The more we look, the more we learn," the campaign was created to promote the car maker's sponsorship of documentaries aired on the United Kingdom's Channel 4.
Created in conjunction with Wieden+Kennedy London, the Honda 'How Curious Are You?' campaign comprises a dedicated website that lets visitors test their own curiosity for a chance to win a trip to the 2012 Paris Motorshow, as well as a series of ad spots highlighting the inspirations behind the design and engineering of Honda vehicles.
According to The Drum, the first spots will focus on product features, such as the Honda CR-V’s adaptive headlights and the Honda Jazz's "magic seats," but later spots will feature other innovative Honda products such as its motorbikes and garden equipment.
Inquisitive Car Initiatives
Honda 'How Curious Are You?' Campaign Promotes Documentaries
Trend Themes
1. Curiosity-based Campaigns - Brands can create curiosity-based campaigns to promote their products and generate interest in complementary topics.
2. Branded Content Sponsorship - Companies can sponsor content that aligns with their brand values to generate positive associations and reach target audiences.
3. Innovation-focused Advertising - Focusing on highlighting innovative features of products in advertising campaigns can differentiate brands from competitors and appeal to consumers' desire for new and better products.
Industry Implications
1. Automotive - Automotive companies can sponsor documentaries and create innovative advertising campaigns to generate interest in their vehicles and set themselves apart from competitors.
2. Media and Entertainment - Media and entertainment companies can seek out brand sponsorships to create compelling content that aligns with their audience's interests and generates revenue.
3. Consumer Goods - Consumer goods companies can highlight innovative features of their products in advertising campaigns to appeal to consumers' desire for new and better products, and differentiate themselves from competitors.