This eye-catching homeless shelter advertising campaign for charitable organization RainCity Housing is also informational as it demonstrates there is often more than meets the eye. Designed and conceived by Spring Advertising, these billboards fit on the back of park benches. Two different installations are aiming to help the homeless find shelter and support services. The first poster flips up to reveal the location of a nearby shelter. The other reveals a different message at night and points out where support can be found.
The first installation's flipping feature also provides shelter itself as it can protect those without housing from the rain. This interactive homeless shelter advertising is also a clever way to raise awareness for those passing by about the conditions homeless people find themselves in.
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
Trend Themes
1. Interactive Advertising - Opportunity for businesses to create interactive ads that engage and provide useful information to consumers.
2. Merging Utility and Marketing - Opportunity for brands to combine functional and practical elements with their marketing strategies.
3. Hidden Messages in Advertising - Opportunity for marketers to use hidden messages and surprise elements in their campaigns to create intrigue and engagement.
Industry Implications
1. Advertising - Opportunity for ad agencies and marketers to innovate and create unique advertising campaigns.
2. Non-profit/charity - Opportunity for non-profit organizations to utilize creative advertising techniques to raise awareness and promote their cause.
3. Public Infrastructure - Opportunity for public infrastructure organizations to collaborate with advertisers and create multi-functional installations.