Los Angeles-based fashion label MADHAPPY unveils its latest 'Homecoming Abroad' collection for the Spring/Summer 2018 season. The brand continues to focus on delivering comfortable and affordable casual wear but this time it infuses some touches of tailored items in the range as well. The capsule is mainly comprised of a selection of hoodies, t-shirts and sweatpants. Each piece boasts collegiate aesthetics through the logo details. Additional items in the latest seasonal range include trousers and jackets in either a solid colorway or patterned details.
The pieces are suitable for smart and casual dressing with the highlighting piece being the beige-toned relaxed fitted pants and the tailored plaid jacket. The 'Homecoming Abroad' capsule is now available for purchase online at MADHAPPY.
Collegiate-Inspired Casual Wear
MADHAPPY Introduces The Homecoming Abroad Collection for SS18
Trend Themes
1. Collegiate-inspired Fashion - Opportunity for fashion brands to incorporate collegiate aesthetics into casual wear collections and target a younger demographic.
2. Affordable Casual Wear - Potential for brands to focus on delivering comfortable and affordable casual wear pieces to meet the demand of value-conscious consumers.
3. Tailored Casual Wear - Disruption can occur by infusing elements of tailored clothing into casual wear collections, creating a balance between comfort and sophistication.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of collegiate-inspired fashion and affordable casual wear to attract customers and boost sales.
2. Apparel Retail - Apparel retailers can capitalize on the trend of collegiate-inspired casual wear by curating collections that cater to the demand for comfortable, stylish, and affordable clothing.
3. Online Shopping - Opportunity exists for e-commerce platforms to offer a wide selection of collegiate-inspired casual wear pieces, providing convenience and accessibility to consumers.