The continuing popularity of home DIY projects has incited the Lowe's 'Made in a Minute' campaign as a way for the brand to connect with consumers looking for inspiration. Created thanks to the success of the Lowe's #FixIn6 Vine campaign, the Lowe's 'Made in a Minute' campaign was run through the brand's Facebook page. The brand utilized Facebook 360 technology in order to create an immersive experience for DIYers to partake in while following along with the home DIY project.
The Lowe's 'Made in a Minute' campaign featured click through capabilities that redirected to the brand's Tumblr page for viewing the products and materials used. Users were then able to purchase the items on the Lowe's website, if desired.
360-Degree Video Design Campaigns
Lowe's 'Made in a Minute' Introduces Home DIY Projects
Trend Themes
1. 360-degree Video Design - Opportunity for brands to create immersive 360-degree video experiences for consumers to enhance their DIY projects.
2. DIY Inspiration Campaigns - Brands can connect with consumers by running DIY inspiration campaigns, offering step-by-step guides and click-through capabilities for purchasing materials.
3. Virtual Reality Home Improvement - Incorporating virtual reality technology into home improvement projects to provide users with a realistic preview of their desired outcome.
Industry Implications
1. Home Improvement Retail - Lowe's and other retailers in the home improvement industry can utilize 360-degree video design campaigns to engage customers and drive sales.
2. Digital Advertising - Digital advertising agencies can offer DIY inspiration campaigns to brands, combining immersive video experiences with click-through capabilities to enhance consumer engagement.
3. Virtual Reality Technology - Virtual reality technology companies can partner with home improvement brands to develop VR experiences that allow users to visualize their renovation or DIY projects before starting.