Design student Holly Prince created concept packaging for a fictional haircare company entitled Betty. Each shampoo and conditioner duo are packaged to appeal to specific shades of tresses. There are cleansing duos for blondes, gingers, brunettes and noires. Each bottle cheekily pokes fun at the stereotypes associated with each hue. The Betty Blonde shampoo and conditioner bottle reads, "For the fun loving & occasionally flighty." The Brunette series alludes to heightened level of intelligence, while the Ginger bottles are filled with a hot temper.
The color scheme of each bottle exudes the dominate personality of each tress shade and the sleek rectangular container make it easy to balance on even the slightest of shelves in a confined shower stall. The pump top makes for clean and convenient dispensing of the product and the simple typography allows the bold colors and tongue-in-cheek tag lines steel the show.
The humorous and adorable bottles by Holly Prince exude a carefree and young approach to cleanliness and hair maintenance.
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
Trend Themes
1. Personalized Packaging - Creating concept packaging that appeals to specific shades of tresses allows for personalized and targeted marketing.
2. Challenging Stereotypes - Using humor to poke fun at the stereotypes associated with hair color challenges societal norms and promotes inclusivity.
3. Minimalist Design - Sleek rectangular containers with simple typography and bold colors create a modern and clean aesthetic.
Industry Implications
1. Haircare - Haircare companies can consider developing personalized product lines that cater to specific hair colors, challenging stereotypes and promoting inclusivity.
2. Consumer Packaging - Companies in the consumer packaging industry can explore the use of personalized and humorous designs to create unique and eye-catching packaging for various products.
3. Beauty and Personal Care - The beauty and personal care industry can benefit from adopting minimalist designs that appeal to a modern and clean aesthetic.