For the launch of its two limited-edition holiday sodas, DRY Soda Co. packaged the craft sodas in tall, elegant bottles that remind of the way champagne is typically sold.
The Ginger DRY Sparkling and Cranberry DRY Sparkling holiday sodas can be enjoyed straight out of the bottle or mixed with spirits for the creation of flavorful alcoholic cocktails. While the ginger flavor lends itself well to blends of whiskey and vodka, the "tart, merry and bright" cranberry flavor perfectly complements champagne.
Even with the rise of craft beer, global alcohol sales are plummeting. This has created a void in the market that is being filled by non-alcoholic beverages, especially upscale ones that can stand in as festive replacements at parties and other seasonal celebrations.
Celebratory Soda Bottles
DRY Soda Co.'s Holiday Soda Flavors Look Like Champagne
Trend Themes
1. Non-alcoholic Celebration Drinks - Upscale non-alcoholic beverages that can replace traditional alcoholic drinks presents an opportunity for disruptive innovation in the beverage industry.
2. Elevated Packaging Design - Innovative packaging designs, such as tall and elegant bottles for craft sodas, can attract consumers and differentiate products in crowded markets.
3. Flavor Diversity in Non-alcoholic Drinks - Creating unique and flavorful non-alcoholic drinks, such as cranberry and ginger holiday sodas, can appeal to consumers who want to enjoy festive beverages without alcohol.
Industry Implications
1. Non-alcoholic Beverage Industry - The decline in global alcohol sales presents an opportunity for growth in the non-alcoholic beverage industry, especially with upscale and flavorful options.
2. Packaging Industry - Innovative packaging designs, such as those used for DRY Soda Co.'s holiday sodas, can offer a competitive advantage for brands in the crowded beverage market.
3. Cocktail Mixers and Ingredients Industry - Creating non-alcoholic mixers and ingredients, like DRY Soda Co.'s holiday sodas, can cater to consumers who want flavorful options for creating cocktails without alcohol.