For the winter, XO Marshmallow unveiled a trio of festive holiday confections inspired by favorite seasonal flavors. The all-new Sugarplum Marshmallows are a new gourmet marshmallow treat that takes inspiration from a character from the Nutcracker. The festive marshmallows are made from plum extract, pure cane sugar, non-high fructose corn syrup, sea salt and are topped with sugar sprinkles. When it comes to enjoying the giftable gourmet treats, the brand recommends using them as a flavorful hot chocolate topping or eating the bite-sized confections as sweet snacks on their own.
XO Marshmallow's other newly introduced seasonal treats include Peppermint Marshmallows and the Jingle Juice Marshmallows inspired by a "holiday concoctions of vodka, rosé and cherry."
Festive Sugarplum Marshmallows
XO Marshmallow's Holiday Confection Takes Cues from the Nutcracker
Trend Themes
1. Gourmet Marshmallow Treats - There is an opportunity for companies to create more unique, high-end marshmallow flavors that can be used as toppings for hot chocolate or eaten as standalone snacks.
2. Holiday-inspired Confections - Creating new treats inspired by different holidays can attract customers looking for seasonal flavors and experiences.
3. Character-inspired Treats - Taking inspiration from beloved characters or stories can create excitement and engagement around a new product release.
Industry Implications
1. Food and Beverage - Creating new and unique food and beverage products, especially seasonal or character-inspired treats, can drive sales and increase customer engagement.
2. Gift and Specialty Retail - Products like gourmet marshmallows and other holiday-inspired treats are perfect for the gift and specialty retail industry, as they make great gifts and can also be sold as standalone items.
3. Hospitality - Hotels and other hospitality businesses can use gourmet marshmallow treats as a unique and memorable touchpoint for their guests, such as offering them as a welcome snack or adding them as a special topping for hot drinks.