Gaming console brands have given their flagship products a serious overhaul this holiday season to compete with products like the Apple Watch and onslaught of drones that are grabbing the attention of consumers worldwide; the Xbox One Holiday Bundle is a clear example of this and comes with everything needed to get started.
Priced competitively and targeted towards the Gen Z consumer, the Xbox One Holiday Bundle comes with a 1TB game console, Gears of War: Ultimate edition software, Rare Replay which contains a whopping 30 games from years past, Ori and the Blind Forest game download and the complete Gears of War collection from the Xbox 360.
Microsoft has slashed the prices of the Xbox One Holiday Bundle to be appealing to holiday shoppers, but the deals won't last beyond December.
Limited-Edition Gaming Collections
The Xbox One Holiday Bundle Comes with Hardware and Software
Trend Themes
1. Limited-edition Gaming Collections - The limited-edition gaming collections trend offers opportunities for brands to create unique and collectible gaming products that appeal to passionate gamers.
2. Competitive Pricing Strategies - The competitive pricing strategies trend presents opportunities for brands to attract holiday shoppers by offering discounted prices on gaming console bundles.
3. Targeting Gen Z Consumers - Targeting Gen Z consumers trend opens up opportunities for brands to cater their marketing and product offerings towards the preferences and buying habits of this demographic.
Industry Implications
1. Gaming Console - The gaming console industry can seize the disruptive innovation opportunity by creating limited-edition bundles that include exclusive games and unique console designs.
2. Software - The software industry can explore disruptive innovation by partnering with gaming consoles to offer exclusive game titles and downloadable content in limited edition bundles.
3. Retail - The retail industry has opportunities for disruptive innovation by leveraging competitive pricing and targeting Gen Z consumers in their marketing and sales strategies.