The United Kingdom-based brand Hogan's Cider offers a unique range of flavors in its products, and it recently enlisted the designer Claire Hartley to rebrand the products to better appeal to modern consumers.
The bottles of the ciders are large and come in a dark brown color, while their labels offer a bright pop of color that differs based on the flavors the bottles contain. Using large, playful font, the band is better able to appeal to younger consumers.
Products in the Hogan's Cider collection include a Golden & Earthy Medium Cider and Deep and Smokey Dry Cider – both of which are fresh pressed, as well as a Fruity Sugar-Free Cider, a Sour Cider and fragrant Wild Elder Cider.
Multi-Flavored Rebranded Ciders
Hogan's Cider's Brand Identity Has Shifted to Be More Modern
Trend Themes
1. Multi-flavored Ciders - Opportunity for innovation in creating unique and diverse flavors in the cider industry.
2. Rebranded Cider Packaging - Opportunity for disruptive design to attract modern consumers to cider brands.
3. Youthful Cider Branding - Opportunity to target younger consumers by using playful and bold design elements in cider branding.
Industry Implications
1. Beverage - Opportunity for cider manufacturers to expand their product offerings and cater to diverse consumer tastes.
2. Packaging - Opportunity for packaging designers to create bold and vibrant designs that stand out on store shelves.
3. Marketing - Opportunity for marketers to develop targeted campaigns to engage younger consumers and create a fresh image for cider brands.