Looking like the cutest girl on the block, Miranda Kerr leaves her lingerie and wings behind to front the new H&M Spring 2014 Collection.
This is Miranda's first campaign for the successful Swedish brand, and with the brunette stunner's public appeal, it probably won't be the last.
The former Victoria’s Secret Angel is the latest in a long line of H&M campaign stars like Daria Werbowy and Beyoncé. Kerr was working for competitor Mango's campaign last season, but the new H&M Spring 2014 Collection lookbook is a much better fit for the supermodel.
Looking dewy and sweet, Kerr poses in comfy casual pieces and off-duty looks that would work for any body type and for any occasion. The series of images showcase a collection that is flirty and chic, and perfect for spring.
Flirty Off-Duty Lookbooks
Miranda Kerr Looks Gorgeous and Sweet in the H&M Spring 2014 Collection
Trend Themes
1. Off-duty Fashion - Disruptive innovation opportunities could include creating personalized off-duty fashion collections that cater to different body types and occasions.
2. Celebrity Campaign Stars - Disruptive innovation opportunities could involve partnering with influential celebrities to front campaigns and increase brand appeal.
3. Comfy Casual - Disruptive innovation opportunities could revolve around designing comfortable and stylish casual wear that can be worn for various occasions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities could include incorporating off-duty fashion collections into retail offerings.
2. Celebrity Marketing - Disruptive innovation opportunities could involve investing in partnerships with influential celebrities for endorsement and promotion.
3. Casual Wear - Disruptive innovation opportunities could include the development of new fabrics and designs for comfortable and versatile casual clothing.