The H&M Divided Grey collection updates the London punk rock look with gritty style and former Chanel model Alice Dellal.
Though the Swedish retailer's 'Divided Grey' line is usually a menswear collection, this season has seen the addition of women's garments. Catering to an edgy consumer base, the collection takes on the London punk rock scene of the late 1970s. Each model oozes with cool as they strut in urbane settings sporting the edgy collection.
The H&M Divided Grey collection centers around wearable garment pieces in a chromatic palette. These are ideal for layering to create a street style that toys with motifs of radical style. Alice Dellal adds a contrasting feminine appeal to the otherwise gritty imagery creating a contrast of alluring rebellion.
Hipster-Punk Pictorials
The H&M Divided Grey Collection Campaign Stars Alice Dellal
Trend Themes
1. Urban Punk Fashion - The H&M Divided Grey collection embraces the edgy London punk rock look of the late 1970s, offering disruptive innovation opportunities in the fashion industry.
2. Gender-inclusive Style - The addition of women's garments in the 'Divided Grey' line caters to a diverse consumer base, creating opportunities for disruptive innovation in the fashion industry.
3. Layering as Street Style - The collection's focus on wearable pieces for layering opens up disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - The H&M Divided Grey collection presents disruptive innovation opportunities in the fashion industry, particularly in the urban punk fashion and gender-inclusive style segments.