In honor of National Hispanic Heritage Month, which begins on September 15th in the United States, New Era introduced an all-new Hispanic Heritage Collection in collaboration with multiple artists and colleges from across the country.
The artists who were responsible for contributing to the project were given complete creative control over their designs, construction and fabrics, with the collection including swim trunk-inspired hats from ABSTRK, reflective ink hats by Los Otros that are perfect for those who go cycling at night and Federico's "modern-day cowboy hat."
As a means of connecting with the community, New Era will be launching a range of activations and retail marketing initiatives, such as murals and parties across various states and cities.
Hispanic Heritage Caps
New Era's Cap Collection Was Created for Hispanic Heritage Month
Trend Themes
1. Hispanic Heritage Collection - Creating unique collaborations and designs for National Hispanic Heritage Month presents opportunities for brands to celebrate diversity and connect with communities.
2. Artist Collaborations - Giving artists complete creative control over designs and fabrics allows for innovative and unique products that resonate with consumers.
3. Activations and Retail Marketing - Engaging with communities through murals, parties, and other retail marketing initiatives can create memorable and immersive brand experiences.
Industry Implications
1. Fashion - The fashion industry can leverage the Hispanic Heritage Collection trend to create inclusive and culturally diverse clothing and accessories.
2. Art and Design - Collaborating with artists for product design opens up opportunities for disruption and innovative creations.
3. Marketing and Events - Leveraging activations and retail marketing initiatives can help brands connect with consumers on a personal and emotional level.