At CES 2020, ASICS offered a pair of high-tech running shoes with a specialized smart sensor from No New Fol Studios for preview. Now, the company is announcing that the footwear model—which excites athletes for its high-performance promises—is available for pre-order on the Japanese crowdfunding site Makuake. Its retail price is set to be approximately $323 USD. The model is also available without the microcomputer for about $107 USD.
The high-tech running shoes are dubbed the 'Evoride Orphe.' A microcomputer has been inserted into its midsole. Thans to this innovation, the footwear model can offer a "six-axis motion sensor that also measures barometric pressure and vibration." The data is fed into a mobile application that processes it and "offers feedback on gait and suggests training programs to try."
Microcomputer-Equipped High-Tech Running Shoes
ASICS is Releasing Its Orphe Running Shoe
Trend Themes
1. High-tech Running Shoes - Disruptive innovation opportunity: Develop advanced sensors and data processing capabilities to enhance athletic performance.
2. Microcomputers in Footwear - Disruptive innovation opportunity: Integrate microcomputers into different types of footwear to provide personalized feedback and enhance user experience.
3. Smart Sensors for Athletes - Disruptive innovation opportunity: Create smart sensors that capture data on motion, barometric pressure, and vibration to optimize athletic training and performance.
Industry Implications
1. Sports and Fitness - Disruptive innovation opportunity: Combine technology and sports to create cutting-edge athletic products and services.
2. Wearable Technology - Disruptive innovation opportunity: Explore the potential of integrating technology into wearable accessories to improve user experience and provide valuable data insights.
3. Mobile Applications - Disruptive innovation opportunity: Develop mobile applications that analyze sensor data and provide personalized recommendations for athletic training and performance improvement.