Fall-Ready Technical Sneakers

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ASICS Drops New FW21 Sneakers at the Highsnobiety Shop

Kiko Kostadinov introduces new sneakers under ASICS designed for the Fall/Winter 2021 season available to the Highsnobiety Shop. The team delivers new angles of existing silhouettes for the colder seasons with a focus on being fashion forward above all else.

The sneakers include three different styles: kicking off with the FB1-S GeL-Preleus sneaker. It is followed by the GEL Kayano Trainer 21 and then the UB2-S GEL-1140 sneaker model. The shoes are slightly updated for the season in terms of design and construction. It is also updated in the color palette with deep hues of maroon and new color palettes for the season. The entire pack of stark tonal shoes is now available to shop online.
Trend Themes
1. Fall-winter 2021 Sneaker Collection - The trend of introducing new series of sneakers for the colder season ahead presents an opportunity for companies to provide fashion-forward options.
2. Updated Sneaker Designs for New Seasons - The trend of refreshing existing sneaker silhouettes for different seasons offers an opportunity for innovative companies to provide trendy options to consumers.
3. Dark and Deep Color Palette Trend in Sneakers - The trend of using deep and dark hues of colors for sneaker designs offers an opportunity for companies to experiment with new palettes that reflect the season.
Industry Implications
1. Sporting Goods Industry - This industry can innovate by exploring new sneaker designs and features for different seasons to provide consumers with comfortable yet fashion-forward footwear.
2. Fashion Industry - This industry can disrupt the market by expanding their product lines to include technical sneakers, bridging the gap between fashion and function.
3. E-commerce Industry - This industry can leverage the trend of releasing limited edition and seasonal sneaker collections to increase sales and attract sneaker collectors.

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