The Trek Power high-protein bars are a new plant-based snack option from Natural Balance Foods in the UK that are sure to come as a welcome addition to the market for consumers seeking out a health-conscious option.
The snack bars come in two flavor options including Millionaire Shortbread and Peanut Butter Crunch, which are both packed with 15 grams of plant-based protein. The bars are also reported to have a gluten-free recipe that's free from artificial sweeteners.
Senior Brand Manager Georgina Crook spoke on the new Trek Power high-protein bars saying, "This was the next step for Trek, as research has found that nearly two thirds of consumers (63%) said recognizing the ingredients that go into a product had some impact on their purchasing decisions. Providing natural, plant-based energy has always been at the heart of what the Trek brand does, and we have seen a real opportunity to fill a gap in the sports nutrition market as there is not currently a bar in the top 50 of the category which simultaneously provides plant-based protein and contains no artificial sweeteners."
Plant-Based Protein Snack Bars
The Trek Power High-Protein Bars Come in Two Flavor Options
Trend Themes
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Plant-based Protein Snacks — Opportunity for creating more plant-based protein snacks to cater to health-conscious consumers.
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Gluten-free Snacks — An opportunity exists to develop more snack options that are gluten-free to meet the needs of consumers with dietary restrictions.
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Clean-label Food — There is potential to create snack bars that have recognizable ingredients and are free from artificial sweeteners to appeal to consumers seeking natural and wholesome food options.
Industry Implications
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Health Food Industry — The health food industry can capitalize on the trend by expanding their plant-based protein snack offerings.
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Sports Nutrition Industry — The sports nutrition industry can innovate by creating protein bars that offer plant-based protein without artificial sweeteners to cater to athletes and fitness enthusiasts.
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Gluten-free Food Industry — The gluten-free food industry can leverage the trend by developing new snack options that are both gluten-free and high in protein.