High5 is a comfort food label focusing on healthy alternatives started by 12 year old, Ayraah Lodha. She is a student of Ascent International School and after beginning her menstrual cycles, she realized that the Indian market was lacking products that would be nutritional and enhance moods.
She conducted research with a sample set of about 100 women to find that most of them experience mood swings, period cramps, and crave comfort foods. She discovered that food items such as dates and dark chocolate are rich in iron and are natural mood enhancers. From this, she launched High5, which sells delicious deconstructed granola bars that are specifically created to help women during their menstrual cycles.
Cramp-Focused Healthy Comfort Foods
Ayraah Lodha Launches High5 Snacks with Nutritious Ingredients
Trend Themes
1. Comfort-focused Healthy Snacks - There is an opportunity to create more healthy comfort foods that cater to specific dietary and nutritional needs in a convenient and accessible way.
2. Menstruation-focused Food - Developing food products that are specifically designed to alleviate period symptoms and improve womens' health can be a disruptive innovation opportunity.
3. Entrepreneurship in Youth - Encouraging and supporting young entrepreneurs can lead to impactful and innovative businesses like High5 Snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore developing specialized products for targeted health benefits and specific dietary needs.
2. Health and Wellness - The health and wellness industry can expand their product line to address women's menstrual health and alleviate associated symptoms.
3. Education - The education industry can support entrepreneurship programs and initiatives to foster innovation and creativity among young students.