Tecate is launching a new brew by the name of Tecate Titanium that promises a refreshing drinking experience despite being a high-ABV Beer. The new beer is packaged in 24-ounce cans that contain 7.5% ABV and will be sold in convenience stores.
With its competitively priced Tecate Titanium, Tecate will be expressly targeting underserved Hispanic convenience store shoppers. As Belen Pamukoff, Tecate Brand Director, notes: "We see a gap in the market where most of the high ABV options are non-beers, inferior beers, or hoppy craft beers. Titanium is bold, but it’s also highly refreshing."
Although many consumers are discovering an interest in low- and no-alcohol products, there is also a growing demand for the exact opposite with high-ABV products.
Refreshing High-ABV Beers
A 24-Ounce Tecate Titanium Can Contains 7.5% Alcohol by Volume
Trend Themes
1. Refreshing High-abv Beers - Tecate Titanium taps into the demand for refreshing high-ABV beers.
2. Convenience Store Targeting - Tecate is targeting underserved Hispanic convenience store shoppers with its new high-ABV brew.
3. Demand for High-abv Products - Tecate responds to the growing demand for high-ABV products with its new Titanium beer.
Industry Implications
1. Alcohol and Beverage - Tecate's new Titanium beer is disrupting the alcohol and beverage industry by offering a refreshing, high-ABV option in a convenient package.
2. Convenience Store Retail - Tecate's convenience store targeting with its new Titanium beer presents a disruptive innovation opportunity for the convenience store retail industry.
3. Marketing and Advertising - Tecate's marketing strategy for its new Titanium beer, targeting underserved Hispanic consumers with a bold and refreshing high-ABV option, presents a disruptive innovation opportunity for the marketing and advertising industry.