The Heritage store in New Delhi, India, is a dramatic boutique that turns the traditional formal wear shopping experience on its head. Instead of an expansive space filled with the latest styles, this shop is located underground in a dramatic, brick-walled room.
The Heritage store in New Delhi is a formal boutique that primarily caters to men. The shop is located below ground in an eye-catching and decidedly masculine space. The interior of the store is made from burnt bricks, with elements of copper peppered throughout. The entrance also features a dramatic multicolored screen made from glass, metal and threads. As far as the merchandise, the clothes are displayed on floating shelves so that each garment can stand out as if it were a piece of art.
While many retailers have opted for a more minimalist approach, the Heritage store demonstrates that traditional elements such as bricks and copper can be equally captivating.
Dramatic Subterranean Boutiques
The Heritage Store in New Delhi Combines Fashion and Tradition
Trend Themes
1. Subterranean Boutiques - The trend of creating dramatic and unique underground boutiques creates an opportunity for retailers to offer a new and memorable shopping experience.
2. Redefining Formal Wear Shopping - The trend of redefining the traditional formal wear shopping experience presents an opportunity for retailers to differentiate their brand and create a unique and memorable shopping experience.
3. Incorporating Traditional Elements in Retail Design - The trend of incorporating traditional elements such as bricks and copper in retail design presents an opportunity for retailers to create a unique and memorable shopping experience.
Industry Implications
1. Men's Formal Wear - The men's formal wear industry has an opportunity to differentiate the shopping experience and stand out by incorporating non-traditional design elements and a memorable shopping experience.
2. Retail Design - The retail design industry has an opportunity to create unique and memorable shopping experiences by incorporating traditional and non-traditional design elements.
3. Architecture - The architecture industry has an opportunity to create unique underground shopping spaces that incorporate striking and unexpected design elements for a memorable experience.