ESPN recently kicked off a year-long Hispanic Heritage Month celebration with 'Somos,' a campaign that spotlights the Hispanic community's immense influence in the world of sports. It will feature a medley of live events and original content, gradually unveiled during Hispanic Heritage Month. The campaign will also coincide with the 20th anniversary of ESPN Deportes which will take place this coming January, and the upcoming International Women's Month in March 2024.
Some of the Somos campaign's highlights include vignettes celebrating the next generation of Hispanic sports stars, a feature on trailblazing businesswoman Dany Garcia, a documentary on an indigenous softball team challenging gender stereotypes in Yucatán, and "Testigos," a storytelling series behind memorable sports moments. Additionally, ESPN's acclaimed series "Greenland" will return for its fourth season, exploring unique soccer fields worldwide.
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Trend Themes
1. Hispanic Heritage Month Celebration - A year-long campaign by ESPN celebrating the immense influence of the Hispanic community in sports, featuring live events and original content.
2. Next Generation Hispanic Sports Stars - The campaign includes vignettes highlighting the rising stars of Hispanic heritage in the sports world.
3. Challenging Gender Stereotypes in Sports - A documentary on an indigenous softball team from Yucatán challenging gender stereotypes and making an impact in the sports world.
Industry Implications
1. Sports Broadcasting and Media - Opportunities for creating and showcasing original content that celebrates diversity and the influence of different communities in sports.
2. Sports Marketing and Sponsorship - Collaborating with Hispanic sports stars and highlighting their achievements to reach a wider audience and promote diversity in sports.
3. Sports Documentary Production - Exploring and documenting inspiring stories of underrepresented communities in sports, like the indigenous softball team challenging gender stereotypes.