Consumers are being introduced to a variety of hemp-infused drinks, ranging from ready-to-drink teas to energy drinks and sparkling water like Kalo makes. Kalo's line of flavored sparkling water beverages are infused with full-spectrum hemp extract and naturally sweetened with cane sugar. The hemp-infused sparkling water products are naturally flavored to create varieties like Lemon Lavender, Strawberry Watermelon, Peach Pomegranate and Lime Raspberry, all of which boast 20 milligrams of CBD.
The crisp sparkling water drinks help to share more than just refreshment, as there are hundreds of naturally occurring compounds within the hemp plant. Without making any specific health claims, the canned packaging states that Kalo is "crafted to help you feel your best."
Sparkling Hemp-Infused Drinks
Kalo's Naturally Flavored Sparkling Water is Enhanced with CBD
Trend Themes
1. Hemp-infused Beverages - Creating a range of beverage products infused with hemp extract, offering a new and innovative way for consumers to consume CBD.
2. Flavored Sparkling Water - Developing naturally flavored sparkling water products to cater to the growing consumer demand for healthier and more refreshing beverage options.
3. CBD in Refreshment - Incorporating CBD into sparkling water beverages to provide consumers with a refreshing and enjoyable way to incorporate CBD into their daily routine.
Industry Implications
1. CBD Beverage Industry - With the growing popularity of hemp-infused drinks, the CBD beverage industry is poised to see significant growth and disrupt the traditional beverage market.
2. Sparkling Water Industry - The incorporation of natural flavors and CBD in sparkling water products presents a disruptive innovation opportunity for the sparkling water industry, attracting health-conscious and CBD-seeking consumers.
3. Ready-to-drink Industry - The introduction of hemp-infused sparkling water as a ready-to-drink option creates new opportunities for companies within the ready-to-drink industry to tap into the rising demand for CBD-infused beverages.