With more pollution entering landfills every year, one global food and beverage company has taken a stand to ask consumers to "help us recycle" or not to buy its product at all. Coca-Cola recently released a recycling-focused global out-of-home campaign that includes billboards, outdoor spaces, and events across Europe.
The new campaign features Coca-Cola's iconic branding, including a red background with white text atop, but in place of the traditional swirling line, there are two arms passing a bottle of coke to one another. Underneath the image states: "Don't buy Coca-Cola if you don't help us recycle."
The brand states this is the first global campaign of its type, and speaks to the growing concern consumers are facing when purchasing products that are packaged in plastic. By encouraging its consumers to recycle, Coca-Cola is effectively connecting with fans across the globe on a common cause.
Recycling Awareness Beverage Ads
Coca-Cola's New Ads Asks Consumers to "Help Us Recycle"
Trend Themes
1. Recycling Awareness - Opportunity for businesses to raise awareness and promote recycling efforts to address the growing concern of plastic waste.
2. Out-of-home Campaigns - Disruption opportunity for companies to leverage innovative outdoor advertising strategies to engage consumers and communicate social responsibility messages.
3. Packaging Sustainability - Growing trend of consumers favoring companies that prioritize sustainable packaging, creating opportunities for businesses to innovate and implement eco-friendly packaging solutions.
Industry Implications
1. Food and Beverage - Industry companies can create disruptive innovations by incorporating sustainable packaging and launching recycling-focused marketing campaigns.
2. Advertising and Marketing - Industry professionals can explore disruptive opportunities by developing creative out-of-home advertising strategies that address social and environmental concerns.
3. Plastic Recycling - Industry players can seize disruptive innovation opportunities by investing in advanced recycling technologies and collaborating with consumer goods companies to promote recycling initiatives.