Streetwear giant Supreme works with the 1987 horror film 'Hellraiser' to create a new range of goods for the spring/summer 2018 season. The story of Hellraiser follows the character Frank Botton, who embarks on a journey to find a realm of carnal pleasures. To do so, he has to solve a mystery puzzle box. Instead, the box unveils sadomasochistic monsters entitled Cenobites, led by antagonist Pinhead. The film fuses eroticism with gore and captivated the attention of horror-enthusiasts. The face of the entire film series is without a doubt Pinhead, and he is seen over the new seasonal pieces.
The new collaborative range features visuals from the film and is comprised of a trench coat, sweater, football jersey, mesh shorts, hoodies, t-shirts, keychain, beanie, a skateboard, skate pants, and a BDU shirt.
Horror-Themed Streetwear Collections
Supreme Collaborates with Hellraiser for a Scary SS18 Capsule
Trend Themes
1. Horror-inspired Streetwear - Opportunity for fashion brands to collaborate with horror franchises to create unique and eye-catching designs.
2. Nostalgic Film Merchandise - Opportunity for merchandise companies to create a new revenue stream by collaborating with cult classic films to create collectible apparel and products.
3. Pop Culture Crossover Apparel - Opportunity for fashion brands to tap into the multi-billion dollar pop culture fan base by creating limited edition collections inspired by popular films, TV shows and video games.
Industry Implications
1. Fashion - Fashion brands can incorporate horror-inspired designs into their collections, tapping into a niche market of horror enthusiasts.
2. Film/entertainment - Franchises can partner with fashion brands to create exclusive merchandise and capitalize on a new revenue stream.
3. Merchandise - Merchandise companies can broaden their offerings by collaborating with horror franchises and attract a new customer base of collectors and fans.