DHC and Sanrio have partnered, bringing consumers an adorable Hello Kitty Capsule cosmetic collection, that's trying to help consumers feel great, while wearing minimal amounts of make-up.
The small two-item line is comprised of an eyelash tonic and a hydrating lip cream, that are tiny enough to make for the perfect stocking stuffers this holiday season. The hydrating lip cream can be applied generously to one's face, protecting one's lips against the chapping and irritation that can occur as a result of the harsh winter weather. The second product, the eyelash tonic, is designed to elongate one's lashes, creating a visibly fuller look, even without the help of mascara.
The Hello Kitty Capsule cosmetic collection can be bought individually or as a set.
Cartoon Cat Cosmetic Lines
This Mini Hello Kitty Capsule Collection Features Two Minimal Products
Trend Themes
1. Cartoon Character Cosmetic Lines - There exists an opportunity for cosmetic companies to partner with popular cartoon characters and create limited-edition collections.
2. Minimalistic Makeup - Creating a range of skincare or makeup products with minimalist packaging could be a disruptive innovation opportunity for cosmetic brands.
3. Seasonal Limited-edition Collections - Cosmetic companies can create seasonal, limited-edition collections to increase sales during special occasions or holidays.
Industry Implications
1. Cosmetics - There exists an opportunity for cosmetic companies to partner with popular cartoon characters and create limited-edition collections.
2. Eyelash Extensions - The cosmetic industry could look into creating products that can substitute the need for eyelash extensions or offer similar results.
3. Gift and Souvenir Industry - The creation of holiday themed cosmetic mini-collections could be a new product line to capture consumers who look into purchasing gifts and souvenirs.