In honor of National Heart Health Month, Cheerios announced that it will bring back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including Blueberry, Chocolate, and Cinnamon starting in late January.
"When we launched the happy-heart shaped O’s last year, it helped to educate millions of our fans about the importance of not only following a heart-healthy diet, but also about the benefits of eating Cheerios," said Kathy Dixon, Senior Brand Experience Manager, Cheerios. "Cheerios is on a mission to not only put a smile on people’s faces but to inspire them to find new and fun ways to support their hearts."
To raise awareness of the importance of National Heart Health Month, Cheerios will be giving away a free box of Honey Nut Cheerios through its rebate program during the month of February, while supplies last.
Health-Focused Heart-Shaped Cereal
The Heart-Shaped Cheerios Launch for Heart Health Month
Trend Themes
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Industry Implications
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