Simples provides consumers with access to a healthy tonic range that operates beyond the constraints of Western culture. Therefore, the brand introduces "a new category of super nutrition" that is sure to ensure "optimal health and longevity."
Simples' plant-based tonics are prepared by hand and are vegan-friendly. The wellness-focused drink makes use of a range of "organic herbs, leaves, berries, roots, and flowers," some of which are even considered worthless weeds in these parts.
Some of Simples' healthy tonics include the vitamin- and mineral-rich 'Nettle,' the anxiety- and depression-alleviating 'Blue Pea,' the nerve-soothing 'Oatstraw,' the stimulating 'Schisandra,' the refreshing and regenerating 'Chickweed,' the purifying 'Burdock,' and the gentle 'Rose' which embodies the taste and essence of the "previous Bulgarian rose."
Plant-Based Healthy Tonics
Simples Utilizes Ingredients That are Overlooked in Western Cultures
Trend Themes
1. Plant-based Tonics - Simples' plant-based tonics offer a new and innovative way to obtain optimal health and longevity.
2. Using Overlooked Ingredients - Simples' approach of using ingredients that are overlooked in Western cultures presents an opportunity for disruptive innovation in the wellness industry.
3. Handmade and Vegan-friendly - Simples' handmade and vegan-friendly tonics cater to the growing market of health-conscious consumers who prioritize sustainable and ethical products.
Industry Implications
1. Wellness Industry - Simples' plant-based tonics provide a new and unique product offering within the growing wellness industry.
2. Herbal Medicine Industry - Simples' use of organic herbs, leaves, berries, roots, and flowers presents an opportunity for innovation within the traditional herbal medicine industry.
3. Sustainability Industry - Simples' focus on using sustainable and ethical ingredients in their handmade and vegan-friendly tonics highlights an opportunity for disruptive innovation in the sustainability industry.