Being that products designed for a healthier lifestyle can often be difficult to convey to consumers, the Twinings healthy teas packaging takes a more artistic approach. Instead of being emblazoned with benefits or other information, the various health teas from Twinings feature branding that is focused on experiences and feelings.
Designed by BrandOpus as a branding design for the Swiss market, the Twinings tea packaging features bespoke illustrations that look almost like watercolor creations. This draws a comparison between the product and the experience, which is often hard to do when it comes to a product that's intended for a healthier lifestyle.
The various Twinings healthy teas packaging is approachable and charming to help make a statement in a burgeoning area of the beverage market.
Bespoke Illustration Tea Packaging
These Twinings Healthy Teas Feature Experiential Imagery
Trend Themes
1. Artistic Tea Packaging - Opportunity for brands to differentiate themselves through unique and experiential packaging design.
2. Emotion-focused Branding - Opportunity to shift from benefit-focused marketing to emotional appeal through experiential branding.
3. Approachable Health Products - Opportunity to make health-focused products more appealing and accessible by using charming and friendly branding.
Industry Implications
1. Tea Industry - Brands in the tea industry can explore innovative packaging designs to differentiate their products and appeal to consumers.
2. Beverage Industry - Opportunity for brands across the beverage industry to adopt emotion-focused branding, especially for health-focused products.
3. Design Industry - Opportunity for designers to create bespoke and unique illustrations for products to enhance their appeal and make them stand out on shelves.