In place of noodles that are made with wheat or grains, Ancient Harvest makes its healthy pastas with a base of black beans, colorful lentils and ancient grains. Even though different bases are used, these plant-based pastas retain traditional shapes such as elbows, rotini, penne, spaghetti and linguini.
These healthy pastas are naturally gluten-free, as well as loaded with fiber and two times the amount of protein that can be found in traditional pasta products. These POW! Pastas come in brightly colored boxes that suggest the vibrancy of the pulse-powered foods inside.
Earlier this year, the UN General Assembly declared 2016 the International Year of Pulses, since they tend to be inexpensive, rich sources of nutrition and cater to those with diets that specifically require no gluten or high amounts of protein and fiber.
Pulse-Based Pastas
Ancient Harvest's Healthy Pastas are Made from Beans and Lentils
Trend Themes
1. Pulse-based Foods - The growing demand for gluten-free and high-protein products can be met with pulse-based foods.
2. Plant-based Alternatives - There is an opportunity to create and market more plant-based alternatives to traditional wheat and grain-based products.
3. Colorful Packaging - Colorful packaging can be used to suggest vibrancy and healthfulness in pulse-based food products.
Industry Implications
1. Food Manufacturing - There is the opportunity for disruption within food manufacturing by developing new methods for producing pulse-based foods.
2. Health Foods - Pulse-based foods have the potential to expand the health food industry with naturally gluten-free, high-protein, and high-fiber products.
3. Agriculture - There is potential for disruption within agriculture by increasing the production of plant-based proteins, such as pulses, to meet the growing demand for plant-based diets.