Nutberry is a Russian purveyor of snacks that are redefining the standard for attractive healthy foods packaging. The Nutberry brand recently tapped design agency the Freedom Island to create a range of packaging that communicated the brand's nutrition-based values through vibrant, lively designs.
The Nutberry lines includes healthy, delicious snacks such as dried plums, cashews, pistachios and more. This healthy foods packaging design is characterized by its brown paper bag-like package, which is contrasted with vibrant purple text displaying the brand name and a bright circle denoting the particular flavor.
Agency the Freedom Island did a great job of incorporating the vibrant colors of nature into the packaging in order to communicate the freshness of the product and the energizing effect it has on the body.
Earthy Snack Branding
This Healthy Foods Packaging Design is Rustic and Down-to-Earth
Trend Themes
1. Attractive Packaging Design - There is an opportunity for innovative and visually appealing packaging designs in the healthy foods industry.
2. Nutrition-based Branding - Brands can explore incorporating nutrition-based values into their branding to connect with health-conscious consumers.
3. Nature-inspired Packaging - Designing packaging that incorporates vibrant colors of nature can enhance the perception of freshness and naturalness.
Industry Implications
1. Healthy Foods - The healthy foods industry can embrace attractive and nutrition-based packaging to attract health-conscious consumers.
2. Design Agencies - Design agencies can capitalize on the growing demand for innovative and visually appealing packaging designs in the healthy foods industry.
3. Snack Food Brands - Snack food brands can explore nature-inspired packaging to differentiate their products and create a perception of freshness and naturalness.