Munching on a snack that tastes like junk food doesn't always mean it's the best option in terms of nutrition, but Funley's healthy crackers boast superfood ingredients to balance out a desire for indulgence.
Funley's downplays the superfood ingredients of its crackers, by branding its flavors as Cheddar, Pizza, Ranch Cornbread N' Stuff. Each of these flavors masks a hidden vegetable ingredient, such as carrots, broccoli, spinach or sweet potato. However, there's no way around hiding the fact that these healthy crackers are packed with vitamins, calcium and iron.
Parents will appreciate that the crackers are made without trans fats, high fructose corn syrup, preservatives and artificial ingredients. The all-natural snacks are SB-12 School Compliant, which means they meet school nutrition standards, although kids and adults alike will be able to enjoy these crispy snacks.
Disguised Vegetable Crackers
Funley's Healthy Crackers are Branded with Fun Flavors Instead
Trend Themes
1. Disguised Superfood Snacks - Opportunity for food brands to create innovative snacks that taste like junk food, but are secretly packed with healthy and nutritious superfood ingredients.
2. Healthy Snacks for Kids - Opportunity for food brands to create tasty and fun snacks for kids that meet school nutrition standards and are made without trans fats, high fructose corn syrup, preservatives and artificial ingredients.
3. All-natural Product Branding - Opportunity for brands to highlight the use of all-natural ingredients and downplay any health benefits in order to appeal to consumers who desire indulgence but also care about nutrition.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop and market snacks that prioritize nutrition without sacrificing taste.
2. Education - Opportunity for educational institutions to promote and provide healthy snack options that meet school nutrition standards and contain no artificial ingredients.
3. Marketing and Advertising - Opportunity for marketing firms to create innovative and effective campaigns for snack brands targeting parents and children alike.