Head & Shoulders BARE introduces the first-ever nine-ingredient anti-dandruff shampoo from one of the leading anti-dandruff shampoo brands in the world. This minimal-ingredient formula addresses the fact that long ingredient lists can often lead to more scalp irritation, leaving consumers who suffer from dandruff worse off than they began.
This clean, simple and hardworking formula is the result of two years of research and development, and more than 100 formulations. As a result, consumers can now experience an uncompromising formula that's free from sulfates, silicones and dyes, all packaged within a recyclable bottle that contains 45% less plastic.
Of the nine included ingredients, each one has a purposeful benefit. While Zinc Pyrithione is a clinically proven dandruff fighting active, Lauramidopropyl Betaine created a rich lather and Citric Acid is pH-balancing.
Minimal-Ingredient Dandruff Shampoos
Head & Shoulders BARE is Made with Just Nine Ingredients
Trend Themes
1. Minimal-ingredient Beauty Products - There's a growing trend of minimal-ingredient beauty products, providing opportunities for companies to create clean and simple formulas that offer purposeful benefits.
2. Eco-friendly Packaging - More and more eco-friendly packaging options are being considered as a way of reducing plastic waste, with a focus on using less plastic and increasing recyclability.
3. Clinically Proven Active Ingredients - Consumers are looking for beauty products that are backed by science, presenting opportunities for companies to include more research-backed active ingredients in their products.
Industry Implications
1. Beauty Products - The beauty industry has an opportunity to create minimal-ingredient formulas that provide targeted benefits, while also finding ways to reduce plastic waste through eco-friendly packaging.
2. Personal Care Products - There's a growing demand for personal care products that are formulated with fewer and more natural ingredients, providing opportunities for companies to create simple, effective products.
3. Sustainability - The sustainability industry is poised to help businesses find more eco-friendly packaging solutions to combat the issue of plastic waste in the beauty and personal care industry.