Hog Heaven
Harley-Davidson Museum
Harley-Davidson has begun construction of their Harley-Davidson Museum which plans to open in 2008 in Milwaukee, Wisconsin. The museum will celebrate the machines and lives that have made Harley-Davidson what it is today. The museum will also offer outdoor meeting spaces along the Menomonee River where riders can mingle. Want to become a part of the Harley legend? You can buy a stainless steel rivet customized with your name and a statement that will be displayed on the property (see picture of curvy wall).
Trend Themes
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Motorcycle Tourism — Opportunity for the development of motorcycle-centered tourism as Harley-Davidson creates a museum that celebrates its brand's history and culture in Wisconsin.
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Personalized Brand Experiences — Customizable stainless steel rivets allow customers to create a personalized brand experience at the upcoming Harley-Davidson Museum.
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Outdoor Meeting Spaces — The outdoor meeting spaces at Harley-Davidson Museum will serve as a prime location for motorcycle enthusiasts to network and gather, potentially leading to new business opportunities in the industry.
Industry Implications
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Tourism — The Harley-Davidson Museum creates new opportunities for motorcycle-centric tourism in Milwaukee and the greater Wisconsin region.
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Brand Merchandising — Customizable stainless steel rivets offer unique branding opportunities for Harley-Davidson merchandise and souvenirs.
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Hospitality — The outdoor meeting spaces and potential for increased tourism in the area opens up opportunities for the hospitality industry to cater to motorcycle enthusiasts visiting the Harley-Davidson Museum.