Crooks & Castles, known for their fresh streetwear from California, is going to start taking over the streets of Hawaii.
With a line exclusively designed for the cool cats of Hawaii, Crooks & Castles have created a collection of graphic tees representing Hawaii across the chest. The collection includes eight different hip and urban styles to choose from in black or white. “Hawaiian shirts†just got a new streetwear twist.
Implications - Designers have the task of maintaining true to their style philosophy while also attempting to reinvent themselves with each season. By only offering a line exclusive to a certain demographic, companies emulate an air of prestige that is irresistible. This creates a want vs. need factor within consumers and popularizes the company further.
Hawaiian Streetwear
Crooks & Castles Designs Hawaiian Tees for the Streets
Trend Themes
1. Streetwear in Hawaii - Opportunity for streetwear brands to tap into the Hawaiian market by offering exclusive collections with a local twist.
2. Graphic Tees Representing Hawaii - Increasing demand for graphic tees that incorporate Hawaiian elements, providing an opportunity for designers to create unique and fashionable designs.
3. Streetwear Twist on Hawaiian Shirts - Disruptive innovation opportunity to reinvent the traditional Hawaiian shirt by incorporating urban and hip styles, appealing to a new generation of consumers.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend by designing and producing streetwear collections with a Hawaiian theme.
2. Apparel Retail - Apparel retailers can cater to the demand for streetwear in Hawaii by carrying exclusive collections that blend Hawaiian and urban styles.
3. Graphic Design - Graphic designers can create unique and eye-catching graphic tees that represent Hawaii, appealing to the streetwear market.