Gentle Monster opened its new commercial retail space Haus Shanghai. The brand focuses on a new vision of future retail that defies the traditional and often stereotypical commercial spaces. Haus Shanghai incites emotional provocation to its visitors to deliver an unprecedented cultural experience.
The 3,270 square meter space follows Gentle Monster's Haus Dosan project, which opened in Seoul in March 2021. Haus Shanghai spans four floors and features fragrances from Tamburins, marking the brand's first offline store in China. Visitors can engage with various retail experiences, pop-ups, and art exhibitions throughout the space.
Haus Shanghai's first floor features the surreal dessert brand Nudake, while the second floor houses the world's largest Gentle Monster store. Additionally, the brand's Probe robot roams the main area next to kinetic horses.
Future-Facing Retail Experiences
Haus Shanghai is Gentle Monster's New Experiential Location
Trend Themes
1. Future Retail Spaces - Brands can innovate by creating disruptive and unconventional retail spaces that prioritize emotional and cultural experiences for visitors.
2. Experiential Branding - Brands can create emotional connections with consumers through experiential branding strategies, utilizing pop-ups, art exhibitions and installations.
3. Merge Retail and Technology - Brands can incorporate tech and futuristic designs into retail spaces, merging the boundaries between physical and virtual storefronts.
Industry Implications
1. Retail Industry - Innovative and unconventional retail spaces can help brands stand out in a crowded retail industry and create emotional connections with consumers.
2. Art and Design Industry - Brands can collaborate with artists and designers to create unique and immersive experiences for visitors, driving traffic and sales.
3. Technology Industry - Technology companies can partner with retail brands to create immersive and futuristic experiences, utilizing artificial intelligence and automation to enhance the retail experience.