The Harvy Dried Fruits branding has been designed by formascope design as a way to make the product instantly recognizable, while also creating a playful image for consumers to appreciate. The lineup of products includes 10 dried fruit snacks that all come in convenient, resealable pouches; the front imagery on the product includes a resting hedgehog laying amidst the fruit. The rustic sketch style of the artwork gives it a more relaxed, inviting appeal that invites consumers to take a closer look instead of passing it in a grocery store aisle.
The Harvy Dried Fruits conceptual branding addresses the increased need for playful, carefree packaging aesthetics as consumers shift to require more of a storyline related to the products they purchase.
Playful Fruit Snack Packaging
The Harvy Dried Fruits Have Branding Designed by Formascope Design
Trend Themes
1. Playful Packaging - The playful fruit snack packaging trend creates disruptive innovation opportunities to attract buyers requiring more of a storyline related to the products they purchase.
2. Rustic Illustrations - The rustic sketch style of the artwork on the packaging creates disruptive innovation opportunities to appeal to consumers looking for relaxed and inviting products.
3. Convenient Packaging - The trend towards convenient, resealable pouches creates disruptive innovation opportunities for companies looking to create more accessible and efficient packaging solutions.
Industry Implications
1. Food Industry - The food industry can benefit from incorporating playful and inviting packaging designs to attract consumers looking for unique and engaging products.
2. Retail Industry - The retail industry can benefit from creating convenient and efficient packaging solutions that meet the needs and expectations of modern consumers.
3. Design Industry - The design industry can benefit from creating new and innovative packaging designs that incorporate playful aesthetics and convey a unique brand story.