Just in time for the back-to-school season, BoxLunch created a 'Back to Hogwarts' Harry Potter clothing collection that offers a fun way for fans of the franchise to share their love of the magical books and movies.
The apparel collection includes a wide range of styles, including t-shirts, kimono wraps and jackets, as well as designs to match the Hogwarts House that a fan best identifies with. Alongside its fun-filled range of Harry Potter clothing, BoxLunch also sells accessories and decor for the home.
For every $10 that is spent by a consumer online or in-store, BoxLunch will donate a meal to someone in need through Feeding America. Alongside its licensed Harry Potter collection, BoxLunch also offers other pop culture apparel featuring Disney, Star Wars and more.
Wizardly Apparel Collections
BoxLunch is Selling 'Back to Hogwarts' Harry Potter Clothing
Trend Themes
1. Pop Culture Fashion - There is an opportunity for fashion brands to create clothing collections that reflect popular movies and books such as Harry Potter, Disney and Star Wars, mixing it with retro and modern designs.
2. Charitable Fashion - Charitable causes can be incorporated into fashion business models by donating a portion of the proceeds to nonprofit organizations such as Feeding America.
3. Personalized Clothing Collections - By creating personalized clothing collections for different audiences, brands can tap into a niche market that is willing to pay for exclusive and unique designs and styles.
Industry Implications
1. Fashion Industry - This industry could take advantage of this trend by creating collections that reflect pop culture phenomenons and create unique designs for personalized collections that cater to a specific audience's unique taste.
2. Nonprofit Industry - BoxLunch's charitable business model serves as an example of how nonprofit organizations can partner with businesses to receive funding for their programs and services.
3. E-commerce Industry - There is an opportunity for e-commerce companies to create an online platform that allows fashion enthusiasts to create personalized clothing collections that cater to their unique taste and preference, making the process of creating and purchasing personalized clothing easier and more accessible.