The Harper's Bazaar Turkey November 2010 issue features a non-conventional spread of medicinal value. Wiola Kowal poses as a patient for this pictorial by Koray Birand. Appropriately titled 'The English Patient,' the spread features Wiola Kowal being wheeled around in a wheelchair by a yummy man, donning an oxygen mask and wearing a neck brace.
Though they're not necessarily the most glamorous accessories, Wiola Kowal pulls it off impeccably. Whether or not hospital-chic is up as the next haute trend is to interpretation. Check out the featured gallery for a sneak peek at Harper's Bazaar Turkey November 2010 spread.
Sickly Siren Spreads
Wiola Kowal Plays Patient for Harper's Bazaar Turkey November 2010
Trend Themes
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Hospital-chic Fashion — This editorial could inspire designers to create hospital-themed fashion collections.
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Disruptive Beauty Trends — The spread's unconventional beauty looks could disrupt the traditional beauty industry standards.
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Medical-inspired Photography — This type of photographic concept could inspire medical ad campaigns or editorial spreads.
Industry Implications
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Fashion — The fashion industry could benefit from this editorial by exploring new themes and designs for their collections.
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Beauty — The beauty industry could be disrupted by unconventional beauty trends featured in this pictorial.
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Photography — The medical-inspired photography in this editorial could be used in advertising campaigns by the medical or pharmaceutical industry.