Equestrian Master Editorials

Miranda Kerr in 'Riding High' for Harper's Bazaar UK August 2012

The lovely Miranda Kerr is the cover girl of the Harper's Bazaar August 2012 edition, and she also appears in a stunning editorial within called 'Riding High.'

True to its name, the spread, which was snapped by Giampaolo Sgura, features Kerr as a masterful equestrian, taking the reins in both style and sport as she models gorgeous fall styles. She looks dominant and demure at the same time as she poses amongst the lush greenery of a country estate based in New Jersey. Some style highlights from this Harper's Bazaar August 2012 spread include a magnificent riding cape with a whip, over-the-knee black leather boots, a luxe velvet green blazer, chic paneled pants and a classic houndstooth jacket.
Trend Themes
1. Equestrian Fashion - There is an opportunity for equestrian fashion to integrate technology by incorporating wearable devices that measure biometrics and improve performance.
2. Sustainable Equestrianism - Sustainable materials can be utilized in the production of equestrian equipment such as saddles, reins and boots to create a more eco-friendly industry.
3. Virtual Equestrian Competitions - The use of VR technology can open up opportunities for virtual equestrian competitions, where riders can compete with each other from different parts of the world in a simulated environment.
Industry Implications
1. Fashion - The fashion industry can adopt sustainable practices while using cutting-edge technology to innovate equestrian attire.
2. Sports Equipment - The sports equipment manufacturing industry can focus on integrating technology in the development of equestrian equipment to enhance performance and safety.
3. Gaming - The gaming industry can create a niche for virtual equestrian competitions or incorporate equestrianism in existing games to engage players in a new sport.

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