The Hardest Working Collection by Beau-ti-ceu-ti-cals, a new division from CURLS, taps into the increasing popularity of hybrid self-care products. Just as there are many dual-purpose makeup products that offer skincare benefits, this collection of haircare benefits is deeply nourishing for the skin.
With minimalism in mind, the collection shares products like the Skin + Scalp + Hair Miracle Serum with collagen and niacinamide, as well as the Skin + Hair Replenishing Vitamin Cleanser with Vitamin C, aloe and allantoin. These skin-loving products boast just as many benefits for the scalp as the hair yet they help to share them in a way that's as simple as ever.
As CURLS founder Mahisha Dellinger told The Zoe Report, "When we decided to create Beau-ti-ceu-ti-cals, our goal from the very beginning was to create a brand that would be exactly the opposite of what you're used to. We realized that there were too many products and far too many steps."
Skin-Caring Hair Collections
The Hardest Working Collection Combines Skincare & Haircare
Trend Themes
1. Hybrid Self-care Products - The increasing popularity of dual-purpose products that offer skincare benefits creates opportunities for disruptive innovation in the beauty industry.
2. Minimalist Haircare - The rise of minimalist haircare products that offer multiple benefits for the scalp and hair presents opportunities for disruptive innovation in the haircare industry.
3. Skin-loving Haircare - The development of haircare products that are deeply nourishing for the skin as well as the hair opens up opportunities for disruptive innovation in the skincare industry.
Industry Implications
1. Beauty - The beauty industry can explore and capitalize on the growing demand for hybrid self-care products that offer skincare benefits.
2. Haircare - The haircare industry has the potential to disrupt the market by creating minimalist haircare products that provide multiple benefits for the scalp and hair.
3. Skincare - The skincare industry can innovate by developing haircare products that are not only beneficial for the hair but also deeply nourishing for the skin.