The HARD MTN DEW Livewire is the latest addition to the brand's range of alcoholic beverages that promises to provide ample flavor with a kick for consumers to enjoy in place of their favorite cocktails.
The drink boasts the signature flavor of Mountain Dew with a burst of orange citrus flavor and has a 5% ABV to keep it in line with existing canned cocktail refreshments on the market. Featuring no added sugars, the drink is formulated with no caffeine and has 100 calories per serving to make it great for smart consumption.
The HARD MTN DEW Livewire is available now in 24-ounce cans wherever the HARD MTN DEW line is carried. The alcoholic drink is available in several US states with additional availability to come.
Citrusy Soda Canned Cocktails
HARD MTN DEW Livewire Has No Added Sugars or Caffeine
Trend Themes
1. Canned Cocktails - The rise of canned cocktails offers opportunities to develop new flavor combinations and create unique branding to stand out in the market.
2. Non-alcoholic Beverages - The opportunity to create non-alcoholic versions of popular cocktails using flavors from well-loved brands like Mountain Dew can appeal to a wider audience of health-conscious consumers.
3. Low-calorie & Low-sugar Options - Developing low-calorie and low-sugar options for canned cocktails not only targets health-conscious consumers but also taps into the growing trend of mindful and conscious eating habits.
Industry Implications
1. Beverage Industry - With the increase in demand for canned cocktails and non-alcoholic options, companies within the beverage industry can innovate by creating new products that cater to these trends.
2. Alcohol Industry - The trend of canned cocktails provides opportunities for players within the alcohol industry to create new flavor combinations and packaging that cater to a younger audience.
3. Convenience Store Industry - With the rise of canned cocktails, convenience stores can innovate by creating their own branded canned cocktails and partnering with beverage companies to create unique offerings for their customers.