The Mizo hard lemonade pouches have been unveiled as the brand's foray into the ready-to-drink alcohol category with a series of Asian flavor-inspired refreshments for consumers to enjoy this summer.
The drinks come in pouches to make them a convenient, lightweight option to pick up and come in a range of flavors including Original Lemonade, Mango Passionfruit Lemonade, Blackberry Lychee Lemonade and White Peach Lemonade. All of the drinks come with 10-ounces in each serving with 90-calories and a 4.5% ABV.
Co-Founder Holly Paul commented on the new Mizo hard lemonade pouches saying, "Our brand is all about going against the grain, embracing what’s different and celebrating who we are and where we come from. We want to be loud and proud about our heritage and we are so grateful to be sharing some of our favourite Asian flavours with others on retail shelves."
Asian Flavor-Inspired Pouched Cocktails
Mizo Hard Lemonade Pouches Have a 10-Ounce Serving Size
Trend Themes
1. Ready-to-drink Pouched Cocktails - Mizo's Asian-flavor inspired hard lemonade pouches offer a convenient, lightweight option for alcohol connoisseurs on the go.
2. Ethnic Flavor Trends - Mizo's use of Asian-inspired flavors showcase the growing trend of consumers seeking diverse and unique flavor profiles.
3. Healthy Low-calorie Cocktails - Mizo's low calorie and 4.5% ABV hard lemonade pouches cater to the increasing demand for healthier cocktail options.
Industry Implications
1. Beverage - Beverage companies can innovate new flavor profiles and convenient packaging options for ready-to-drink cocktails to meet the growing demand for on-the-go alcohol consumption.
2. Food and Hospitality - Restaurants and bars can take inspiration from Mizo's unique Asian-flavor offerings to create their own craft cocktails and enhance their menu selections.
3. Retail - Retailers can capitalize on the trend of low-calorie and convenient cocktail options, catering to the increasing number of health-conscious and on-the-go consumers.