Visitors to Bad Larry's website must be over the age of 21 to enter, and this is because the brand is setting itself apart as a producer of hard coffee beverages.
Later this spring, Bad Larry's will be introducing the world to its 'Cold Hard Coffee,' which is a hybrid beverage that blends a cold brew base from the Blackeye Roasting Co. with alcohol.
One of the creators of this hard coffee beverage, restaurateur Matty O’Reilly, describes that: "Every time you sit down for brunch in a restaurant, within the first five minutes you have at least three glasses in front of you: water, bloody mary/beer back/mimosa and a coffee. Bad Larry’s saves you money and combines a few things into one can or glass."
Cold Hard Coffee will be sold in packs of four and two new flavors are currently in development.
Hard Coffee Beverages
Bad Larry's is Introducing the World to Alcohol-Infused Coffee in a Can
Trend Themes
1. Hard Coffee Beverages - Opportunity for the creation of more alcoholic coffee beverages.
2. Hybrid Beverages - Innovation potential in combining different beverage categories to create unique flavors and experiences.
3. Convenience Packaging - Disruptive opportunity in packaging formats that offer multiple drink options in one container.
Industry Implications
1. Beverage Industry - Development of new alcoholic coffee products can expand the range of offerings in the beverage market.
2. Coffee Industry - Incorporating alcohol into coffee presents an innovative opportunity for the coffee industry to attract new consumers.
3. Packaging Industry - Creating convenient packaging solutions that combine different beverages can revolutionize the packaging industry and consumer experience.