These HappyDent ads should convince you to smile despite the fact that the individuals they portray have been through more hard times than a nerd in high school.
In order to create these amusing ads, which feature iconic activists, McCann Worldgroup collaborated with gum company HappyDent. Made entirely from the latter company's tablet gum pieces, the portraits form the faces of Gandhi, Nelson Mandela and Mother Teresa. The HappyDent ads are underscored by an amusing phrase that says "Giving Millions a reason to Smile," which is a reference to each individual's inspired work.
Chewy Icon Campaigns
These HappyDent Ads Give You a Reason to Smile
Trend Themes
1. Tablet Gum Art - The collaboration between McCann Worldgroup and HappyDent showcases the trend of using tablet gum pieces to create artistic portraits.
2. Positive Activist Advertising - The HappyDent ads demonstrate the trend of using iconic activists to spread positive messages and create an emotional connection with the audience.
3. Humorous Motivational Campaigns - The use of amusing phrases in the HappyDent ads reflects the trend of using humor to motivate and inspire people.
Industry Implications
1. Advertising - The HappyDent ads showcase how the advertising industry can leverage unconventional materials and positive messaging to create impactful campaigns.
2. Confectionery - The collaboration between McCann Worldgroup and HappyDent highlights the potential for the confectionery industry to incorporate art and creativity in their marketing strategies.
3. Cause-related Marketing - The use of iconic activists in the HappyDent ads reveals opportunities for the cause-related marketing industry to promote social causes and inspire positive change.