Happy Water is more than just Lithia and alkaline spring water—it's been clinically proven to uplift one's mood after drinking, hence its seemingly unusual name.
The water is enriched with seven nutrients that are typically depleted after taking part in a sweat-inducing activity. That means, drinking a bottle of Happy Water supplies the body with a replenished stock of calcium, magnesium, potassium, protein and sodium, in addition to basic hydration.
The branding of Happy Water is similar to a strategy adopted by other companies for selling fortified or flavored water as an enhancement over plain varieties. Similar packaging designs that embrace humor and lightheartedness can be seen in products like Ghost Pee and Flavorsplash bottles from Aquafina.
Mood-Enhancing Water
'Happy Water' is Clinically Proven to Improve One's Mood
Trend Themes
1. Mood-enhancing Beverages - Incorporating mood-enhancing elements into functional drinks could offer consumers a more holistic way of promoting emotional wellness.
2. Humorous Marketing - Adopting playful packaging designs and lighthearted branding strategies could attract a wider consumer base and set businesses apart from competitors.
3. Post-workout Nutrient Delivery - Targeting the depleted nutrient levels of active individuals through specialized hydration products could open up a new market segment for firms in the beverage industry.
Industry Implications
1. Functional Beverage Industry - Developing functional beverage products that incorporate mood-boosting elements could provide a unique positioning for brands in the increasingly competitive beverage market.
2. Packaged Water Industry - Innovating with packaging and labeling techniques like those employed by companies like Happy Water and Aquafina could help increase brand recognition and appeal to consumers seeking alternative hydration options.
3. Fitness and Wellness Industry - Partnering with beverage companies to create specialized products that provide targeted nutrient replenishment could offer fitness and wellness businesses new revenue streams and opportunities for differentiation.