Los Angeles-based brand Madhappy works in collaboration with Happy Not Perfect on a collection that celebrates Mental Health Awareness Month in May. Notably, all of the profits made from the capsule are directed towards 'The Jed Foundation,' which is an organization that is centered around mental wellbeing and suicide prevention purposes.
The collaborative effort is comprised of a series of apparel, including a hoodie and sweat pants set in purple adorned in graphics, and tees made in men's and women's cut. The tees boast a simplistic base adorned with bright graphics including the sun and rainbows along with texts that read "The Local Optimistic Group." The entire capsule is now available to shop online at Madhappy.
Mental Health Awareness Apparel
Madhappy and Happy Not Perfect Join Forces For a Colorful Capsule
Trend Themes
1. Mental Health Awareness Apparel - The trend of combining fashion with mental health awareness creates an opportunity for disruptive innovation in the apparel industry.
2. Collaborative Fashion Collections - The trend of brands partnering to create collaborative collections presents an opportunity for disruptive innovation in the fashion industry.
3. Social Impact Partnerships - The trend of directing profits towards charity organizations creates an opportunity for disruptive innovation in the business and nonprofit sectors.
Industry Implications
1. Apparel - The apparel industry can leverage mental health awareness to create innovative designs and raise awareness about mental wellbeing.
2. Fashion - The fashion industry can explore collaborations that promote social causes, such as mental health awareness, to drive positive change.
3. Nonprofit - Nonprofit organizations can seek partnerships with fashion brands to generate funds and raise awareness for their causes, like mental wellbeing and suicide prevention.