To coincide with the start of 2015, Harrods started a campaign called 'Happy New You' that promotes healthy fitness, lifestyle and beauty. As part of the campaign, the windows of the London department store will be taken over by various beauty brands, including Laura Mercier, Lancôme and La Prairie. In addition to these vibrant displays, stores will also be host to classes from beauty experts, including private consultations from Dolce and Gabbana facialist Therese Horgen.
Since it's just as important to be considerate of what goes into your body as well as what you apply to your skin, Harrods has detoxifying hot organic beverages and smoothies served in its Food Hall to help you glow from the inside out. To complete the experience, the Sweaty Betty sportswear brand will be taking over a floor to offer fitness classes.
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
Trend Themes
1. Holistic Beauty - Opportunity for beauty brands to promote a holistic approach to beauty, focusing on lifestyle and wellness in addition to skincare and cosmetics.
2. Beauty Expert Consultations - Growing trend of offering personalized beauty consultations and services to provide tailored skincare solutions.
3. Fitness and Wellness Integration - Integration of fitness and wellness offerings within the beauty industry, highlighting the importance of a healthy lifestyle for overall beauty.
Industry Implications
1. Beauty - Beauty brands can explore new concepts and products that align with the holistic beauty trend.
2. Wellness - Wellness brands can collaborate with beauty brands to create products and experiences that cater to the holistic beauty movement.
3. Fitness - Fitness brands can leverage the integration of fitness and wellness with beauty, offering specialized programs and products for a holistic beauty experience.