Happy Egg uses clear PVC materials that provide a cushioned package for its eggs. The transparent packages come in a variety of styles that include purse-like carrying bags that contain three individually cushioned eggs. Each egg is placed in its own circular nest to prevent breakage.
This natural-looking packing is meant to promote the ethical properties that are practiced during the production of the eggs. Along with the transparent packaging, the brand uses vibrant colors that conjure pleasantly happy feelings from bright yellow and blues used in the typography.
Happy Egg focuses on six notions that propel its brand in a cohesive and simple direction that appeals to consumers' interests. The six notions are friendliness, happiness, freedom, sunshine, fertility, and water.
Crystal Clear Egg Containers
'Happy Egg' Uses a Transparent Cushioned Material to Package its Eggs
Trend Themes
1. Transparent Packaging - Transparent packaging allows for a visually appealing and eco-friendly way to showcase products.
2. Ethical Branding - Brands that prioritize ethical production practices can gain consumer trust and loyalty.
3. Emotional Branding - Using vibrant colors and typography can evoke positive emotions in consumers and create a strong brand identity.
Industry Implications
1. Food Packaging - Food packaging companies can adopt transparent packaging materials to showcase the quality and freshness of their products.
2. Animal Agriculture - Brands in the animal agriculture industry can differentiate themselves by promoting ethical practices in their production processes.
3. Marketing and Advertising - Marketing and advertising agencies can utilize emotional branding techniques to create compelling campaigns that resonate with consumers.