The goal is to hit the nail on the head with brand identity design, creating an image that will appeal directly to your target consumer in a compelling way. Hanys Beer packaging certainly does this both literally and symbolically. A simple icon is printed onto the matte black bottles that pictures a miner's hammer hitting its rocky target.
Referencing Silesian ancestry and the history and industry that surrounds coal mining in Europe, Tomasz Soluch has created a Hanys Beer packaging concept that will appeal especially to its relevant German and Polish market. But beyond this buyer base, the crisp, clean and hard-hitting appearance packs a punch to get the attention of international consumers as well.
Miners' Beverage Marketing
Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick
Trend Themes
1. Heritage Branding - Creating packaging designs that highlight a company's cultural heritage and history, attracting buyers with pride in their roots.
2. Iconic Branding - Designing simple and recognizable icons that promote brand recognition while appealing to viewers seeking a bold and modern look.
3. Industry-relevant Branding - Developing packaging designs that relate directly to specific industries or regions, increasing consumer appeal and loyalty.
Industry Implications
1. Beverage Industry - Companies in the beverage industry could explore heritage branding to create a strong customer connection and appeal to buyers interested in culturally relevant products.
2. Mining Industry - The mining industry could use industry-relevant branding to differentiate products and target consumers who share a connection or passion for mining and related activities.
3. Design Industry - The design industry could benefit from creating branding that targets specific industries or regions through the use of cultural or industry-related imagery, improving customer engagement and loyalty.