Novelty gift retailer Firebox is selling a unique take on handmade Christmas pudding this year with its CBD Christmas Pudding. The festive pudding is infused with CBD and cannabis terpenes, offering a way for people to experience less stress during a time of year that can be anything but relaxing when large groups get together to celebrate—as Firebox humorously reminds, "Stressed is desserts spelled backwards."
The single-serve Christmas pudding product from Firebox contains 10 milligrams of CBD and is made with classic ingredients like currants, sultanas, raisins and rum, plus sugar and spices.
Outside of CBD-infused candies, cookies and brownies, consumers are being introduced to occasion-specific edibles with functional benefits like CBD-infused chocolate advent calendars and turkey gravy.
Festive CBD-Infused Puddings
Firebox's Handmade Christmas Pudding Boasts Relaxing Benefits
Trend Themes
1. Cbd-infused Edibles - The growing trend of CBD-infused edibles presents an opportunity for food and beverage companies to add functional benefits to their products.
2. Functional Foods for Occasions - The emergence of occasion-specific edibles with functional benefits, such as CBD-infused puddings and turkey gravy, creates opportunities for companies to target a niche market.
3. Cannabis Terpenes in Foods - The use of cannabis terpenes in foods, such as CBD-infused Christmas pudding, presents a unique flavor profile and functional benefits for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of CBD-infused edibles and occasion-specific functional foods by expanding their product offerings.
2. Cannabis - The cannabis industry can expand their product offerings by incorporating cannabis terpenes into edibles and other products, such as CBD-infused Christmas pudding.
3. Gift Retailers - Gift retailers, like Firebox, can differentiate themselves and attract new customers by offering unique CBD-infused and occasion-specific edibles, such as Christmas pudding.