Small businesses have been hit particularly hard in the wake of the COVID-19 pandemic, so Dettol and CleanedUp have partnered to offer them free hand sanitizer stations. The initiative comes as businesses start to reopen and are in need of cost-effective ways to keep their retail spaces clean and ready to receive customers. The partnership will allow businesses including independent convenience stores with the ability to sign up to receive a hand sanitizer station and additional cleaning products to boot.
Commercial Director at Reckitt Benckiser Business Solutions Jonathan Weiss spoke on the new initiative saying, "Businesses around the country will be planning on the best ways to reopen with a focus on ensuring a hygienically clean environment and encouraging good hand hygiene in the facilities. As a brand whose mission is to help break the chain of infection, Dettol wants to offer UK businesses access to hygiene solutions during this difficult time."
Complimentary Retail Sanitizer Stations
Dettol and CleanedUp are Offering Hand Sanitizer Stations
Trend Themes
1. Complimentary Sanitizer Solutions - Companies are offering small businesses free sanitizer stations in response to the COVID-19 pandemic, disrupting the traditional business model by providing additional sources of support through partnerships and community outreach.
2. Increased Focus on Hygiene - The pandemic has caused a shift in consumer priorities towards hygiene and cleanliness, opening up opportunities for businesses to develop new products and services that meet this demand and promote public safety.
3. Contactless Retail Solutions - As consumers become more wary of touching shared surfaces and contact with strangers, businesses may need to pivot towards contactless solutions such as delivery, curbside pickup, and digital payment methods to address changing customer expectations.
Industry Implications
1. Retail - Retailers can take advantage of the trend towards increased hygiene by investing in products and services that promote cleanliness and safety, such as touchless payment systems, virtual try-on tools, and automatic disinfection systems.
2. Hospitality - Hotels, restaurants, and other hospitality venues can benefit from offering complimentary sanitizer solutions to guests, enhancing their reputation and demonstrating a commitment to public health while also expanding their revenue streams through sales of related products and services.
3. Manufacturing - Manufacturers can develop and produce innovative sanitizer solutions that meet the evolving needs of businesses and consumers, such as portable dispensers, automated cleaning robots, and antimicrobial coatings for high-touch surfaces.