The latest Han Kjøbenhavn Spring/Summer 2019 collection debuts in a unique campaign shoot that explores deeper themes surrounding technological immersion. The images boast muted somber colors and it aims to capture the essence of trying to fit into.
The overarching theme explores the time where computers started becoming more prominent in daily lifestyles. It shifted from kids playing outdoors to indoors bound by electronic entertainment. The capsule uses natural fabric materials along with floral prints contrasted by technical fabrics with modern electronic artwork -- this clash is joined to showcase the juxtaposing concepts. The campaign invites consumers to interact with the collection online, browsing through a platform that is designed to evoke nostalgic feelings. The digital campaign is developed to translate the theme a further step, referring to video game visuals.
Technology Immersed Fashion Campaigns
The Han Kjøbenhavn Spring/Summer 2019 Range Spotlights Games
Trend Themes
1. Technological Immersion in Fashion - Opportunity for fashion brands to incorporate technology and interactive elements into their campaigns to engage consumers in a digitally immersive experience.
2. Nostalgic Virtual Interaction - Opportunity to create online platforms that tap into nostalgic feelings, providing consumers with an interactive and engaging experience.
3. Merging Natural and Technical Fabrics - Opportunity for fashion designers to combine natural fabric materials with technical fabrics, creating unique and visually captivating clothing collections.
Industry Implications
1. Fashion - Fashion brands can explore incorporating technology and interactive elements into their campaigns to engage consumers in new and immersive ways.
2. Gaming - Opportunity for gaming companies to collaborate with fashion brands in creating virtual platforms that evoke nostalgic feelings and provide immersive experiences for consumers.
3. Textile Manufacturing - Textile manufacturers can cater to the demand for unique fabric combinations by producing natural and technical fabrics that can be utilized in fashion collections.